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Instagram Trend 2019

5 Instagram trends to attract attention in 2019

As a brand or influencer, you may have the ambition to set up an Instagram account. You must therefore focus on the following 5 trends before integrating them into 2019. When you want to develop a growth and engagement strategy, you can use awareness and what is going on in your Instagram account.

Become a micro influencer

You can have your account on Instagram. In this case, you don’t have to worry about increasing your Instagram audience before enjoying influencing status. You can easily fall into the category of micr4. Comparison between the Social Dark and Instagram

A social media activity that cannot be monitored, because it is private is called the Social Dark. This is a method that can be used to ensure the posting of messages in direct messages, or the sharing of links. It is possible to see the traffic, but it is impossible to determine its origin.

This work can take place on sponsored posts, or on brand campaigns.

There are studies that have been conducted by companies such as Hello Society, or Markerly, that indicate that the least monitored influencers have had engagement rates that are higher than those of leading influencers. This means that an increase in the audience leads to a decrease in the engagement rate.

It is increasingly noted the presence of micro-influencers, but also an increase in microbrands. Thanks to social media and customer acquisition costs, competition has emerged between small businesses and large retailers. Brands that no longer have enough money, choose to work with nano and micro influencers.

It is a simple way for them to obtain a clear return on their investment.

The Stories feature on Instagram

The Stories feature is used by a large number of Instagram users. A study conducted by the Preview app shows that 86.6% of the users surveyed use this Instagram feature. According to the same source, 63.4% of people are satisfied with just looking at messages, while people who look at Insta Stories only account for 36.6%.

The result of these studies means that users must do their best to focus on their messages. They should not, however, abandon Instagram Stories. It is a means that can be used to build strong relationships. All users have to do is include Instagram Stories in their strategies.

These stories can then be integrated into the general aesthetics of their streams for a solid relationship, and an increase in their commitments.

More professionalism

In the first years of Instagram, most of the pictures that were posted were edited with filters. This is no longer the case today, since Instagram is now being used for professional purposes. Strategies are even being implemented to increase the number of followers.

Tendances Instagram Followers 2019

This is the case of Jenna Kutcher, an Instagram user who, in one year, won more than 500,000 followers. This figure has increased to 800,000 without her having to pay for any of the followers. There was also an increase in influence marketing through the use of Instagram.

By 2020, influencers’ global advertising expenditures could reach more than $5 billion. A significant number of brands also used Instagram in 2017 to promote their products. The same is true for users who are interested in sponsored publications.

Comparison between the Social Dark and Instagram

A social media activity that cannot be monitored, because it is private is called the Social Dark. This is a method that can be used to ensure the posting of messages in direct messages, or the sharing of links. It is possible to see the traffic, but it is impossible to determine its origin.

Instagram has experienced a dazzling development with its live use. It is now possible to use video chat in addition to GIFs. Instagram users who could start one-to-one conversations can now have a group conversation using a discussion platform.

As a result, many people use it instead of WhatsApp and Messenger. To start private conversations, you must use the marking, response and sharing features that are available from Instagram Stories.

The creation of other functionalities is planned this year by Instagram.

Flow planning

A large part of Instagram users have the possibility of planning their flows. Indeed, 63.5% of these users plan their flows less than a week in advance. And 36.5% plan their flows one week or more in advance. This is an effective way for some brands to ensure that their content is ready for promotions or launches.

Influencers can also use this means to regularly produce content, or to follow a visual aesthetic. This method is however used for Instagram flow planning, but not for Instagram stories. As a matter of fact, only 21% of Instagram users plan their stories, while 79% of these people create their stories on the fly.

This is probably the reason why many people don’t focus on watching the stories. To get as many views as possible, you should try to plan the posting of your stories beforehand.

This is a set of trends that prove that people like Instagram. By looking at the preview of the application’s data, you can see that users can use it for an hour to three hours a day.

For a better development of your activities, you must make sure that your brand is part of the network.